ZoN Pink Fitness
Private Brand Fitness Gear
brand development / packaging design / product design
Role: Senior Graphic Designer
Made for: Maurice Sporting Goods
ZoN Pink Fitness is a full fitness line of products created for a private label brand to compete in a female oriented area of products and set it apart from competition.
ZoN Pink Fitness was created as a comprehensive program to educate female consumers about the benefits of the exercise to help reduce the risk of breast cancer. The brand was created together with the “Bright Pink” organization, its founder Lindsey Avner, and Dr. Melanie Bone, M.D., the fellow of the American College of Obstetricians and Gynecologists. The “Bright Pink” mission is to empower young women, provide support and community to those who are at high risk for breast and ovarian cancer.
ZoN Pink Fitness had a distinctive magenta color and message that was rarely seen on the shelves of the fitness stores and the story engaged female consumers to purchase. Each product contained fitness videos, breast self-exam guide and “The Little Bright Book” produced by “Bright Pink”.
As a lead designer I’ve been involved in all aspects of the development cycle from discovery and research to developing identity, branding, photoshoot, packaging, merchandising, product cosmetics, in-store display graphics, and consumer facing materials.