brand identity  /  logo design

Role: Creative Director
Client: Sharp Pencil Studio

Caméllia is a full-service floral company based out of a northern suburb of Chicago that specializes in custom luxurious bouquet design. This boutique florist offers a broad variety of one-of-a-kind flower creations for all occasions, making every event uniquely beautiful. 

I was challenged to refresh Caméllia’s visual identity to reflect the current image of the company without sacrificing their individuality. The client articulated the need to project a modern, relevant, and elegant visual language. I developed a logo mark, signage,  all packaging materials accompanying bouquets, floral boxes, ribbons, and marketing collateral, tying them all together with a distinctive flower icon developed specifically for this project.
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