Amazon Brand Stores
information architecture / wireframing / creative
Role: Senior Digital Art Director
Client: GlaxoSmithKline (GSK)
Amazon is one of the most influential retailers in the US today, which certainly redefines the eCommerce landscape.
Even though direct-to-consumer websites give brands control over storytelling, merchandising, and the customer journey, consumers use Amazon.com to search for products, making Amazon Stores valuable pieces of digital real estate.
Amazon Brand Stores allow brands to connect with consumers in ways other advertising options and marketing tools can’t. The interactive pages act as branded websites within Amazon and give shoppers the opportunity to discover, explore, and learn about not just one but entire lines of products.
I’ve designed numerous brand stores within the Amazon platform to support over-the-counter consumer health brands, as well as developing the information architecture, wireframes, and creative executions.